BUYER ENGAGEMENT
The rules of
engagement are
evolving
There was a time when the seller was in control of the buying process. Not anymore.
EBOOK
Rewriting the Rules of Engagement for the Modern Buyer
Empower your go-to-market teams to meet the demands of today’s hyper-informed buyer.
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How buyer behaviour has evolved and what it means for sales
Explore how buyers navigate the sales cycle and what they expect from sellers.
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What Is a Digital Sales Room?
Digital sales rooms simplify the buyer journey by giving sellers and buyers a single location for content and collaboration.
BLOG
How sellers add value to customer engagement
The seller-buyer relationship is now a shared journey. Make sure you’re putting the buyer’s needs first in today’s digital selling landscape.
INTERACTIVE GUIDE
Intent Meets Design Interactive Content Guide
Interactive content engages buyers much more than static content. Get tips from designers on how to make this content as impactful as possible.
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Rewriting the rules of
engagement in
Financial Services
EBOOK
Rewriting the Rules of Engagement for the Modern Financial Services Client
Financial services clients now know more than they ever used to long before they talk to an expert. Learn how advisers can live up to the expertise these new clients expect.
BLOG
The convergence of in-person and virtual sales in financial services
Are you a wholesaler? Learn to create meaningful digital experiences that can grow your relationships with financial advisers.