Description
In this episode of Seismic Sessions, hosts Rachael Rowe, RVP at Seismic, and Gemma Livermore, International FS Marketing Lead at Seismic, are joined by Caroline Ericsson, UK Head of Marketing and Communications at ABN AMRO, and Aimée Cole, Head of Marketing at Clearbank, to discuss the important role marketing plays in a downturned economy.
This episode focuses on marketing strategies for challenging economic times, how to strike the balance between creativity and regulation in financial services marketing, and the importance of enablement technology for both compliance and innovation.
Show Notes
Key Takeaways:
The need for marketing generalists: When budgets are generous, there is a risk of a team growing too quickly and becoming bloated. Instead, opt for marketing generalists who can adapt to do more with less, regardless of the economic climate.
Technology’s impact on marketing: Technology, particularly AI and enablement tech, has allowed for hyper-personalisation in marketing, but while technology is powerful, the human element remains crucial in decision-making.
Investing in marketing for the future: Investing in marketing is essential for growth, and companies that continue to invest in marketing are likely to outperform those that don’t in the long run.
Jump into the conversation:
[00:03:32] Marketing in a downturned economy
[00:09:13] Creativity in marketing landscapes
[00:12:45] Hybrid working in marketing teams
[00:16:03] Knowledge sharing in remote work
[00:19:48] Technology enabling marketing evolution
[00:24:23] Hyper-personalization in marketing
[00:28:28] Marketing investment for future growth
[00:33:27] Marketing as an enablement factor
[00:34:19] Streamlining in marketing strategies
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