Sales readiness is the ability to equip sellers with the knowledge and skills needed to engage with buyers during the sales process. Sales readiness also evaluates and certifies that reps are ready to do their jobs effectively.
A key step in sales readiness is assessing the current skill sets and abilities of sellers. Once sellers complete essential training and enablement, sales leaders or trainers need to assess and certify a rep’s skill level to ensure they are prepared and ready to do their jobs effectively.
Sales training is a foundational step of sales readiness. Sales training equips sellers with the skills and information they need to perform in their roles. This includes knowledge about your company’s products, services, processes, and goals. Sales readiness is about making sure sellers are prepared for conversations throughout the entire sales process – training is just one important component.
Sales coaching builds on the training your sellers already have. Coaching reinforces positive behaviours and skills while improving gaps in performance.
