Sales reps spend an average of 440 hours each year trying to find the right sales enablement content to share with prospects and customers. A content management system is a good fit if your organization wants to improve seller productivity by providing quick access to the latest on-brand and compliant content.

A content management system (CMS) stores sales and marketing content in one place. The best content management software does more than just store content; it also automates processes, provides reps with customization flexibility, and recommends additional pieces of useful content.