Buyer engagement is a pattern of interactions between prospects and customer-facing teams, beginning as early as the research stage of the buyer journey. As deal cycles progress, buyer engagement consists of face-to-face interactions as well as omnichannel content experiences.
Personalization is the key to better buyer engagement. When sellers understand a buyer’s needs and pain points, they can create meaningful experiences. Personalizing content with relevant company and industry data can improve buyer engagement and generate more productive interactions with clients, customers, and prospects.
Buyer engagement begins before a prospect even engages with a seller. It starts when prospects are researching solutions on websites and social media. Then, sellers engage buyers through meetings and content as they navigate the consideration and decision-making stages of the buyer journey.
