AI REPORT

The State of AI in Enablement

What’s the future of enablement with AI? See what your peers are saying about it and how they’re using AI to drive go-to-market efficiency, sales productivity and stronger customer experiences. It’s all in The State of AI in Enablement: 2023 Report.

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The State of AI in Enablement 2023 Report

The impact of
enablement and AI*

91%
of enablement tech users say AI improves agility and speed to market
94%
of enablement tech users say AI boosts their go-to-market efficiency
88%
of enablement tech users say AI increases their customers’ satisfaction

* We surveyed nearly 1,400 full-time sales, enablement and customer success professionals in managerial and leadership roles throughout the United States and Europe, the majority of whom use enablement technology at work.

On-Demand webinar: Using AI to drive efficiency

Using AI to Drive Efficiency

Watch artificial intelligence strategist Dr. Lisa Palmer and Seismic’s CMO, Paige O’Neill, in a thought-provoking conversation on the world of AI as it relates to various industries, teams and individuals.

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The Evolution of AI in Enablement

AI Before: Requests

Sellers would request basic AI recommendations, saving them time on individual projects.

AI Now: Contextual Insights

AI offers rich, contextual summaries upon request, providing new insights and improving productivity.

AI Future: Predictive & Intent-Based Assistance

AI will deliver domain-specific recommendations and generative content that teams can use at scale.

Here’s what AI-powered enablement can do for you.

Ready to harness the power of AI in your own enablement efforts?

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How does Seismic use AI for enablement?

Seismic has been incorporating AI since 2016 and we continue to evolve with the industry, including embracing generative AI. Seismic embeds AI across our product set:

Intelligent content creation

Seismic AI matches content from tens of thousands of trusted third-party sources with an individual’s interests and client context to create timely, personalized content across multiple channels.
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Smart search

AI powers easier, more effective content discovery with AI-driven classification, auto-tagging, and analysis, so reps can always find what they need.
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Just-in-time enablement

Seismic AI delivers data-backed answers to rep questions by understanding intent, tapping into internal knowledge, and optimizing answers based on relevance and user feedback.  
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AI-powered coaching

Through AI, Seismic provides auto-scoring, review, and analysis of recordings to ensure customer-facing teams understand concepts and communicate them effectively.
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Ready to deliver stronger meetings?

Give reps the tools they need to skillfully prepare, present and follow up on meetings, and leaders the insights to improve all customer experiences.

Seismic for Meetings powers better client experiences through smarter content, enablement, and training.
BRIEF

Seismic for meetings Solution Brief

Discover how Seismic for Meetings powers better customer experiences through smarter content, enablement and training.
Learn More: Seismic for meetings Solution Brief
Illustration of an office worker seated in front of their desk and using GPT
BLOG

How we’re using GPT to fuel Seismic Knowledge

Learn how Seismic’s GPT machine learning model delivers real-time answers for customer-facing teams to support customers and accelerate deals.
Read the Blog: How we’re using GPT to fuel Seismic Knowledge
Learning, coaching, content, and buyer engagement, all in one place.
BRIEF

Seismic Learning Overview

See how Seismic Learning aids in acquiring net new business and cross-selling.
Read the Brief: Seismic Learning Overview
AI in Seismic Products
BRIEF

AI in Seismic Products

Learn about how and where Seismic uses artificial intelligence in our products.
Read the Brief: AI in Seismic Products
The Enablement AI Evaluation Checklist
CHECKLIST

The Enablement AI Evaluation Checklist

Not sure how AI will benefit your business? Use this checklist to find out.
Get the Checklist: The Enablement AI Evaluation Checklist
A Day in the Life of an AI-Guided Seller
GUIDE

A Day in the Life of an AI-Guided Seller

Learn how AI will transform the everyday efficiency and effectiveness of sellers.
Read the Guide: A Day in the Life of an AI-Guided Seller
Close up of a business man's hand holding a mobile.
EXPLAINER

The Impact of AI in Sales Enablement

Get tips and strategies for using AI to boost performance, improve buyer engagement and revamp coaching.
Learn More: The Impact of AI in Sales Enablement

Seismic’s Commitment to Responsible AI

At Seismic, our devotion to safeguarding your data is not a newfound focus – it’s ingrained in our DNA. With a legacy of data protection established well before the emergence of generative AI, Seismic has consistently prioritised the security and privacy of our customers’ information. Whether internally or externally hosted, our latest generative AI models meet Seismic’s best-in-class data privacy and security standards. We remain committed to data protection, ensuring the AI models we leverage reside on your cloud platform of choice.

When our generative AI technology utilises third-party GPT models, your customer data will not be logged or used for model training by the third party. Our product design is centered on integrating generative AI into your workflow while prioritising transparency and choice of using AI. Each of our generative AI features is indicated in the interface by our AI icon, so users are informed when they are engaging with generative AI technology. Seismic’s generative AI features are turned off by default and can be enabled as needed. They also provide the opportunity for user feedback to improve performance. We highly value the trust you’ve placed in Seismic, and we’ve diligently worked to design our products in accordance with the core tenets of global privacy laws.