Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review.  This is often due to a variety of factors, including lack of communication and collaboration across teams, manual and disjointed workflows, and minimal visibility into what’s working and […]

As a Senior Solution Consultant at Seismic, one of the most important things I do is partner with our customers to measure enablement success. In reality, it’s difficult to define success metrics that apply to a wide array of organisations.   About a year ago, I met with a Seismic customer who changed my view on […]

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. Seismic’s Spring/Summer Release expands on the capabilities of Seismic for Meetings and Aura Copilot with new tools and integrations to boost go-to-market efficiency and effectiveness. Master meeting lifecycles with Seismic for Meetings Our Spring/Summer Release updates empower […]

If you’re a sales leader, one of your most important responsibilities is coaching and developing your team. As you may have experienced, this becomes increasingly difficult as you scale. With an ever-changing sales landscape, traditional coaching methods can often fall short. As markets evolve and customer behaviours shift, sales leaders are turning to new ways […]

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organisational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

Modern sellers only spend a fraction of their time selling. Check out how sales enablement helps sellers save time and delight customers.

Over the years, we’ve partnered with thousands of organisations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the second in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here.  In […]

Highlights from The Seismic 2023 Value of Enablement Report

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles.  […]

In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]

This week’s Microsoft Ignite 2023 conference focused on how organisations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organisations that are helping drive the next wave of efficiency and innovation. Seismic is honoured to be recognised during the keynote presentation which showcased our integral role in Microsoft’s AI strategy and […]

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]