Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognised as a strategic function within organisations.   Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic […]

One of the most critical touchpoints in the sales cycle is the meeting. Meetings are where deals are won and lost. They’re so important that sellers spend roughly 70% of their time either preparing, presenting, or following up on them. Meetings are so high-stakes that it becomes easy for sellers to focus on the meeting […]

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organisational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic […]

Modern sellers only spend a fraction of their time selling. Check out how sales enablement helps sellers save time and delight customers.

Highlights from The Seismic 2023 Value of Enablement Report

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles.  […]

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. As firms’ offerings continue to expand and the needs of clients – advisors, institutions and end investors – evolve, marketing, product and investment teams need new ways to produce commentaries, fact sheets, pitchbooks and quarterly investment reports. […]

Millions of users around the world rely on the Seismic Enablement Cloud™, from onboarding and upskilling sellers with Seismic Learning to personalising content with LiveDocs. Our enablement technology gives organisations the ability to plan, enable, engage and improve go­to-market (GTM) activities. Today, we’re excited to introduce the latest innovation to the Seismic product family, Seismic […]

Since 2015, built-in artificial intelligence has been a part of Seismic’s platform. A little over two years ago, we announced our AI engine, Seismic Aura. Since then, we’ve been consistently upgrading the Seismic Enablement Cloud™ with new AI-powered features. Artificial intelligence has evolved significantly since 2015. While the rapid growth of generative AI has increased […]

Competition is in our nature. Healthy competition within your go-to-market (GTM) organisation encourages your employees to go the extra mile, learn from one another and celebrate success. Healthy competition not only inspires your employees, but it also strengthens teams. As sales cycles become more complex and buyer expectations evolve, it’s more challenging for reps to […]

Here are the qualities sales reps need to rise above the competition.