Revenue enablement unites all revenue-generating departments, such as marketing, sales, and customer success, to ensure consistent, relevant, and personalized experiences.
Revenue enablement and sales enablement are related concepts, but they have different focuses and objectives.
Sales enablement primarily focuses on giving sellers the resources, training, and tools they need to engage with buyers. The goal is to improve sales effectiveness and performance by empowering sellers with the skills and resources they need to succeed. Revenue enablement encompasses all revenue-generating departments including sales, marketing, and customer success to ensure everyone is equipped to acquire and retain customers.
