Aura is Seismic’s engine for AI enablement 

At Seismic, we’ve always believed that artificial intelligence (AI) would transform how B2B companies go to market, making great strides in efficiency and effectiveness. This is especially true with the rise of generative AI.  

Unlike traditional AI models, which rely on predefined rules to recognize patterns, generative AI is trained on large datasets to create new patterns on its own. 

Traditional AI works well for solving problems if they fit within the limits of what it’s been programmed to handle. Generative AI, on the other hand, can generate entirely new content, making it more flexible and applicable. 

Since 2015, Seismic has made progressive investments in AI, including generative AI for sales enablement, to evolve the capabilities that make us the global leader in enablement. The result is Aura, our AI engine that powers those capabilities. 

Aura is at work throughout the Seismic platform 

Aura applies to four overarching enablement use cases: 

  1. Discovering content 
    Aura recommends content and provides answers based on context, intent, search history, and relevancy. 
  1. Creating content 
    Aura leverages generative AI to create content, including document descriptions, , training lessons, social posts, Digital Sales Rooms, and more. 
  1. Automating tasks 
    Aura dramatically simplifies and shortens manual processes. It can summarize recorded meetings and chats as well as streamline skills assessments, hasten translation and localization, automatically tag and classify content, and, in the near future, simulate role-playing scenarios. 
  1. Providing advice 
    Aura offers guidance on the best next steps in a variety of scenarios, from personalized sales training and coaching to improving analytics and insights. 

Specifically, Aura powers the following AI enablement capabilities and features found in Seismic: 

Intelligent content curation in Seismic LiveSocial 

Aura provides each rep with a personalized stream of recommended third-party content based on their specific interests and needs. Reps can draw from this feed to share the most resonant content with their prospects and clients.

Smart search in Seismic Search 

Aura dramatically improves content discoverability via keywords, auto-tagging, and analysis. Aura takes data found in a company’s CRM system, like leads, contacts, opportunities, and competitor info, ensuring only the most relevant assets are recommended. 

Just-in-time answers using Seismic’s Generative Search 

Aura provides reps with in-the-moment access to summarized answers and relevant sources all in one place. Responses are grounded in your business’s Seismic content and presented in natural language.  

AI-powered coaching in Seismic Learning 

Aura allows for auto-scoring, review, and analysis of recordings to help reps effectively practice content delivery and master concepts. They can take virtual coaching sessions that simulate real-life scenarios, such as practice phone and video calls. Aura measures the rep’s clarity, confidence, and credibility by recognizing their use (or non-use) of filler words, among other criteria, providing immediate feedback. 

Analyzing and replicating successful meetings in Seismic for Meetings 

Aura analyzes recorded meetings, providing transcripts, topics discussed, questions asked, and what next steps should be, allowing a rep to stay focused on their presentation and their buyer. This data also sheds light on whether the content presented was effective and whether training material was useful, revealing where improvements can be made for both. 

Driving smarter strategies in Seismic Insights

Aura combs through hundreds of tables in seconds, providing answers in just a few clicks, and uncovering game-changing insights by answering questions asked in plain language. 

Did you know? 

94%

of organizations that have implemented AI enablement tools say it boosted GTM efficiency. 

Aura can yield incredible business results 

Here’s just a handful of statistics illustrating the positive impact AI is having on businesses: 

According to our research, of those who implemented AI enablement tools  to achieve certain enablement outcomes: 

  • 92% said it improved operational optimization 
  • 93% said it enhanced the buyer experience 
  • 91% said it increased agility/speed to market 
  • 94% said it boosted go-to-market efficiency. 
      

According to McKinsey: 

  • AI could add up to $4.4 trillion in 63 select use cases annually 
  • AI has the potential to automate 60% to 70% of employee work activities. 
      

And according to LinkedIn: 

  • 75% of B2B salespeople who exceeded quota globally use AI. 

Aura is safe and secure 

There’s a lot of concern surrounding AI usage and company privacy. Rest assured that Seismic strongly adheres to enterprise-grade security and ethical standards to keep your data private.  

Here are the most frequently asked questions we receive regarding AI and our customers’ private data: 

Does Seismic send my data to third parties for model training?

No. When we leverage models managed by third parties, we ensure that available privacy and safety settings are configured to limit the disclosure, storage, and use of your data for model training purposes.

Does Seismic use sensitive customer data, such as proprietary and confidential data, to train its AI models? 

No. Our AI models don’t access or consider any use of sensitive personal data. Seismic requires little personal information to function, typically limited to name, email address and IP address. Our customers control the content they upload into their Seismic tenants. Our terms of use explicitly prohibit sensitive personal information, such as financial or health data.

What data privacy standards do Seismic’s generative AI features abide by and how are these standards tested? 

Seismic’s generative AI features are SOC2 Type II, ISO 27001, and ISO 27701 certified. Our products are tested and vetted by leading security tools and penetration testing against Open Web Application Security project standards and the MITRE ATLAS penetration testing.

Will my company’s data be used to create, develop, or improve AI components in Seismic? 

No. However, the feedback users provide on the accuracy/effectiveness of an AI-based feature may be used to improve our existing models and/or inform future product development.

Do users know when they’re utilizing an AI-based feature? 

Yes. An AI icon informs users when they’re engaged with generative AI technology on our platform.

Does Seismic provide opt-in/out functionality for AI-enabled features? 

Our generative AI features are opt-in by default.

How do Seismic’s generative AI features handle my content permissions? 

Seismic respects your established content permissions. Your users will only receive insights and answers derived from content they have the right to access, ensuring your sensitive information remains protected.

Does Seismic require integrations with any additional customer systems or data sources to enable AI features? 

No. While some AI features may benefit from integration into your CRM and other systems, that will be called out during the opt-in and activation processes and are at your discretion to enable. Please note that you may interact with the AI features of parties you have separate relationships with, such as Microsoft 365 Copilot, while using Seismic.

When is my company’s AI-related data deleted? 

Seismic stores AI-related data in our cloud infrastructure for the duration of a customer’s contract with us. Data is deleted upon termination of that contract.


To learn more about Seismic’s security and data privacy standards, please visit our trust page and read our privacy policy. 

You can add an AI-powered enablement assistant to Aura 

If the Seismic platform were an airplane, Aura would be the engine and Aura Copilot would be sitting next to you in the cockpit. While you focus on your business goals and destination, Aura Copilot handles your requests, answers questions, and takes care of the behind-the-scenes tasks.  

Need an answer to a customer’s question right away? Aura Copilot scours all your Seismic content for an immediate response. Have to build a training lesson about a new product? Just ask Aura Copilot. Want to know who in your org has access to certain documents? Aura Copilot will tell you. Need a summary of a lengthy document? Just click a button to generate it. The possibilities are endless. 

And since Aura Copilot is rooted in your company’s specific content and data, it’s able to deliver answers and insights that aren’t only tailored to your business but will evolve with it. This sets Aura Copilot apart from so many off-the-shelf AI tools on the market. 

To learn more about Aura Copilot, check out our explainer. 

Ready to start your AI journey? 

Get a Demo

Seismic is the perfect partner for AI enablement 

Generative AI is a transformative force with seemingly endless potential. Countless businesses are trying to understand how it can reshape their industries and how it can be harnessed to improve their enablement efforts. 

Aura is proof that Seismic has the vision, know-how, and capabilities to guide businesses on their transformation to unprecedented enablement efficiency and effectiveness. 

To learn more about how AI will impact all aspects of the GTM process, check out our resources about the era of ai-guided selling.