Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates smoothly and cohesively, delivering a unified customer experience that drives business growth.  For CMOs, enablement technology plays a crucial […]

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs […]

When it comes to delivering effective enablement through blended learning, there are numerous best practices that any company can use. Learn what they are here.

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, […]

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where […]

Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them […]

Highlights from The Seismic 2023 Value of Enablement Report

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, […]

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please find the first post in […]

In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]

If you saw my post from last week on stale buzzwords, you might argue that

Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. The enablement universe grew significantly last year, particularly in the job sector. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015.  […]