In the dynamic environment that is the manufacturing and CPG industry, embracing change is not only beneficial, but inevitable to ensuring business success. Today’s executives are acutely aware that the future of manufacturing as well as CPG is digital, where digital transformation has become essential to solving complex production problems and improving their business – […]

4 ways enablement drives value for the financial services industry

The current work environment has brought into sharp focus the need for adopting new digital tools.

Learn how to align sales and marketing for virtual sales success.

Market conditions are always changing and throughout history, businesses have had to face disruption. Some were able to meet the challenge, survive, and occasionally, thrive. Others were not as fortunate.   Remember Blockbuster, the company that dominated video rentals through the 1990s and early 2000s? A few years later, in 2010, Blockbuster Corporate was filing for […]

For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]

There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]

To keep your best clients, you have to bring your A game. Here are some simple ways you can maintain and grow your existing client relationships by using industry intelligence, like you will find from Vertical IQ, to create a highly personalized client experience.

The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need […]

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year?

People and companies who have been through rapid company growth all have lessons and advice to share. Foreshock is telling those stories.

According to The State of Enterprise Sales Enablement 2019, 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Companies are moving towards account-based selling to fill this gap by enhancing the buyer experience in a more effective and efficient manner. […]