Sales enablement has historically been viewed as a functional role, focused on creating content, managing resources, and supporting sales teams with the tools and training they need to succeed.
But there’s been a major shift. Now, enablement teams are empowering entire go-to-market organizations — not just sales. They’re also taking on more strategic roles in the organizations. This change is partly due to better enablement technology that helps them spend less time on tedious, manual tasks and more time on important activities.
Generative AI for sales enablement takes it to the next level.
In this post, we’ll explore how to use AI sales enablement tools for writing assistance — and how doing so can boost productivity for enablement teams.
How can you use AI for sales enablement productivity?
It can be hard to know where to start with generative AI when you have a laundry list of tasks and are constantly being asked to “do more with less.” So, let’s start by outlining the many ways you can use AI sales enablement tools to improve your productivity.
Automate content creation
It’s no secret that generative AI can write decently well. You can use it to speed up your content creation process — let it fix your typos, refine your tone, shorten length, and organize your writing into sections. Of course, you could use any generative AI tool to do this, but the best ones for enablement teams seamlessly integrate into your existing workflows.
For example, if you already use the Seismic Enablement CloudTM, Aura Copilot assists you with writing wherever you need it — whether you’re writing a page, a lesson, or a playbook. No more toggling between tech applications. No more copying and pasting. Just getting work done faster, and with less effort, thanks to AI enablement.
Create training from existing content
Enablement teams are often tasked with distributing information in various forms to suit the needs of many learners, with many different preferences, in their many moments of need. Naturally, that creates a large amount of work and often means producing many forms of content with similar messages.
How much time would you save if you could use existing content to create an engaging, interactive lesson? Seismic’s AI-powered sales enablement assistant, Aura Copilot, does just that. Populate it with text or an existing document, answer a few questions, and watch as you create lessons faster when you use AI for sales enablement, specifically.
Organizing content
The basis of good sales content management is good content tagging and even better descriptions. After all, even the best content management system will falter if the information it’s fed is inaccurate or incomplete. While writing content descriptions doesn’t seem like a huge lift, it’s the kind of tedious, mundane work that can hold an enablement team back from being the strategic force it can be.
The best AI sales enablement tools can auto-generate content tags, write descriptions, and edit them in bulk to save you time. They can also help you improve governance and permissions across your content. That way, the go-to-market teams you serve will be able to find the right content, at the right time, every time.
Analyze data
You may be thinking “what does writing assistance have to do with analyzing data?” Sales enablement AI, that’s what. With sales enablement AI, you don’t need a team of data analysts or weeks to see how your programs are doing.
With Aura Copilot, you can write a question in natural language and uncover insights right away. That way, you can uncover trends and improve your sales enablement strategies faster, boosting productivity as a result.
Need guidance on how to implement AI in sales enablement?
Isn’t using ChatGPT or Gemini good enough?
Using traditional learning language models (LLMs) like ChatGPT or Gemini to assist your writing will improve your productivity, but they can only do so much.
Here’s why using AI that’s specific to enablement like Aura Copilot is worth it:
- It’s refined by your data. While LLMs provide answers, Aura Copilot delivers insights that are tailored to your company. It’s rooted in your content and evolves each time you release a product or update a piece of content.
- It only takes a click. Aura Copilot integrates into your existing Seismic workflows. A “sparkle” denotes that Aura Copilot can assist you. Just click it to activate the benefits of AI enablement right then and there.
- It’s all in one platform. Maximize your productivity with AI sales enablement by centralizing your content, training, coaching, and meetings all within Seismic. Aura Copilot integrates seamlessly across it all — say goodbye to the dreaded copying and pasting you’d waste time on with a traditional LLM.
How does Seismic approach AI for sales enablement?
As you may have guessed, Seismic is a big proponent of AI-powered enablement. In fact, we think the strategic opportunities that AI sales enablement tools like Aura Copilot foster will transform the enablement industry — and the go-to-market teams it supports — for the better.
If you’d like to explore how AI-powered sales enablement could boost your team’s productivity, book a demo with ours!
