Strategic initiatives, despite their best intentions, fail more often than they succeed. In fact, 60-90% of strategic plans never fully launch, according to the Harvard Business Review. This is often due to a variety of factors, including lack of communication and collaboration across teams, manual and disjointed workflows, and minimal visibility into what’s working and what’s not.
When it comes to rolling out programs or initiatives like sales plays, product launches, or onboarding programs, business leaders need to create a collaborative environment that connects strategy with well-defined objectives and execution.
That’s why we’re excited to announce our Fall ’24 Release, created to help teams better execute their go-to-market strategies around shared goals. Our latest features and updates to the Seismic Enablement Cloud™ enable teams to activate strategic initiatives, optimize workflows, and drive sustainable growth.
Enablement’s first command center is here
Seismic Programs is the first command center for enablement practitioners to design, manage, and optimize their enablement initiatives while demonstrating impact.
Seismic Programs offers unprecedented visibility across the entire enablement lifecycle, connecting data from content, lessons, customer engagements, and more. With Seismic Programs, enablers can launch their initiatives, assess their enablement programs in real time, and modify them wherever needed.
Enablement practitioners using Seismic Programs are fully equipped to drive field team behavior change and prove their impact on win rates, revenue, and other goals.
Speed up workflows with AI-powered enablement
Aura Copilot has been available for Early Access (EA) since our Fall 2023 release, and has now reached General Availability (GA). In addition to EA features like page creation and generative search, we’re excited to announce several new Aura Copilot features.
As part of General Availability, teams can now get answers and content faster, automate tedious tasks, and get hands-on assistance in their workflows.
Content creators save valuable time with the ability to draft Pages and Playbooks based on existing content from their Seismic Library. They also eliminate manual efforts with an AI writing assistant for program and content descriptions, and multi-language support for content tagging.
Enablement professionals can easily show impact and ROI with self-service reporting on their teams’ Aura Copilot usage. They also have more control over AI feature access by updating user permissions.
Sellers benefit from improvements to generative search for faster and more accurate answers. They can also view AI-generated summaries of their email, Slack, and Teams notifications. With quicker access to the information they need, sellers deliver better customer experiences and close deals faster.
Deliver impactful meetings
Meetings are make-or-break opportunities for sellers. And when reps can’t progress deals quickly toward closure, sales plays and product launches often fall short of their goals. Our Fall Release updates to Seismic for Meetings will empower sellers to deliver higher quality experiences throughout the entire meeting lifecycle – so teams excel in the final stages of their enablement programs. The newest additions allow users to:
Seamlessly execute meetings and remove needless interruptions by switching presenters behind the scenes without pausing and restarting screenshare. With a new slide panel view, presenters can easily access content, agendas, notepads, and speaker notes on a slide deck.
Increase engagement by distributing meeting clips internally as best practice examples or sharing them with customers through a digital sales room (DSR) after the meeting.
Enable better coaching from sales managers and colleagues with the ability to review and add time-stamped comments directly inside a meeting recording.
Shorten ramp time and accelerate quota attainment
Seismic Skills connects the dots between the programs enablement teams are running and behaviors in the field that are necessary for their success. It makes it easier for sales enablement teams to work in lockstep with sales managers to achieve their outcomes by assessing reps’ skills and creating plans to learning gaps.
Enablement leaders can easily create and deploy role-based competency frameworks to assess the impact of training and coaching on reps’ skill development. They can empower sales teams with collaborative, goal-driven coaching plans.
Revenue managers can review and evaluate reps’ performance to ensure they are growing into their roles, developing expertise, and hitting quota. They can assess strengths and weaknesses across individual performers and create customized coaching plans to improve reps’ development and replicate top performers.
Customer-facing reps can monitor their own progress through the training process, determining areas of success and improvement. Skills helps reps easily identify areas for professional growth and includes hands-on feedback from their manager.
Prepare teams to excel in every customer interaction
To rise above the competition, customer-facing teams need a collaborative environment to access top strategies, content, and information. This way, they can consistently execute on sales plays and product launches. Seismic Channels – now available for Early Access – equips teams with the resources to do just that. It provides an intuitive hub for go-to-market communications, cross-functional collaboration, and peer-to-peer learning. Targeted channels give reps and enablement practitioners the ability to post, comment, react, and share best practices. Teams with Seismic Channels:
- Break down silos and foster a collaborative peer-to-peer learning community of fully informed and aligned sellers. Streamline internal communications and keep teams up to date by featuring posts with important market and company developments.
- Ramp sellers quickly and scale enablement by sharing successful strategies, peer coaching, pitch practice, and continuous skill development.
- Measure impact and optimize enablement strategies with communication trends and performance insights at an overview, channel, and post level, with opportunities for seller feedback.
See the latest features and updates in action
Want to see our Fall ’24 Release for yourself? Get a demo today!
Not ready to talk? Learn how Seismic customers are driving better outcomes with Seismic by downloading our ebook, Master Modern B2B Selling with Enablement.
