How high-quality go-to-market execution drives revenue growth  To hit growth targets in today’s unpredictable environment, revenue teams can’t just work harder — they need to execute smarter. High-quality go-to-market execution is the differentiator — and it starts with confidence that your teams are ready for every buyer and customer interaction.   But achieving high-quality execution doesn’t […]

New data: Millennials and Gen Z employees demand skill development   The job market may be cooling, but younger workers aren’t standing still. In a new Seismic-commissioned survey of more than 1,000 full-time employees across the U.S., Millennial and Gen Z respondents made one thing clear: if you’re not helping them grow, they’ll find an employer […]

Sales efficiency and revenue growth: How to improve key activities for success  Sales efficiency is the foundation of predictable revenue growth. The most successful sales teams don’t just work harder — they work smarter by focusing on high-impact activities and optimizing their processes.  The challenge is that many organizations struggle to calculate sales efficiency, benchmark […]

Are your teams ready?   Sales and revenue leaders are frequently asked this question, as it’s their responsibility to ensure their teams are fully equipped to make the most of every interaction and drive revenue and retention. Their ability to answer this question highlights what’s working well, while also uncovering gaps in both how their teams […]

Every business unit is measured by its ability to support revenue growth. This is especially true for go-to-market teams like marketing, operations, and sales. The field of enablement and, by extension, Seismic, is designed to help organizations prioritize activities that have the greatest impact on revenue growth.  As a revenue enablement software provider, Seismic offers […]

A well-organized content library is the cornerstone of efficient and effective enablement. When designed thoughtfully, your library becomes more than a repository—it’s a tool that enhances productivity, ensures security, and scales alongside your business. Here’s how to set up a library in Seismic that works seamlessly for your teams.  The Importance of a Well-Structured Library  […]

I’m proud to share that Seismic has been named a winner of the 2024 Aragon Research Innovation Award for Sales Enablement. It’s our fifth time winning this award, which recognizes Seismic’s continued innovation in the enablement technology category. We believe this is a testament to our longstanding leadership and innovation in enablement, and we share […]

The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity.  Historically, enablement technology was siloed and restricted to specific uses cases like content […]

How can AI redefine productivity for enablement leaders? At Seismic Shift 2024, thought leaders Heather Cole, Michelle Morgan, Brian Cotter, and Yinyin Liu shared forward-looking perspectives on leveraging AI to drive transformation. Here are the highlights on how AI technology can empower enablement teams to create value, streamline processes, and support strategic goals.  The evolution […]

In financial services, client-facing teams must build trust and foster long-term relationships, all while keeping pace with the evolving needs of their clients and ever-changing compliance requirements. As firms look for new ways to grow AUM/Revenue, increase productivity and personalize client experiences, compliantly, enablement technology is quickly becoming necessary for firms looking to achieve their […]

AI-enabled sales is about one vision: equipping client-facing teams to be more productive, memorable, and impactful. With the right technology, teams can focus on what truly matters — growing the business, connecting with clients, and delivering hyper-personalized experiences.  Seismic’s recent study, “Revenue Enablement in Financial Services: 2024 Global Findings & Insights,” highlights how financial services […]

For every new business initiative, company leadership has a strategy. And for each strategy to be executed faithfully in the field, enablement teams have to get sellers to confidently approach the right buyers and consistently tell the right story. It can be like herding cats, but enablement teams do it every day.  To power every […]