Marketing
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CONTENT ANALYTICS
The 10 essential elements of a content marketing strategy
Everything you need to create (or reboot) your content marketing strategy.
8 min read
Fall 2020 Release: Three ways Content Analytics power revenue teams
Drive business growth with content analytics.
6 min read
3 types of marketing content to avoid
If your marketing is currently losing money to inefficiency, chances are it’s related to one of these.
5 min read
ENABLEMENT
Unite Marketing Orchestration and Sales Enablement
Uniting marketing orchestration and sales enablement helps brands deliver exceptional buyer experiences.
5 min read
INTERACTIVE CONTENT
Interactive Content: Capabilities that transform buyer experiences
Easily transform static content into engaging experiences for buyers.
5 min read
ENABLEMENT
5 tips to align sales and marketing
We’ve created a few guidelines that are sure to at least be a starting place for your B2B team.
4 min read
BUYER ENGAGEMENT
How Percolate is Shaping the Future of Content Marketing Platforms
For the third consecutive year, Percolate has been named a Leader in the Gartner Magic Quadrant for Content Marketing Platforms. This year is especially exciting, as now that we’ve joined forces with Seismic, our vision and capabilities have broadened. For us, this is a testament to Percolate’s continued efforts to innovate and shape the Content […]
3 min read
DIGITAL TRANSFORMATION
Achieving Sales Excellence, Remotely
There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been […]
4 min read
Enterprise Content Marketing 2020
Benchmarks, Budgets, & Trends A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their […]
2 min read
3 things about the state of marketing
All in all it’s a challenging and exciting time to be a marketer.
3 min read
DIGITAL TRANSFORMATION
Bridging the Gap Between Digital Manufacturing and Digital Transformation
The future of the manufacturing industry is bright. Industry 4.0 marks an era in which the majority of industrial manufacturers are building upon their existing infrastructure to become “digitally advanced” by 2020, spending over $900 billion on greater connectivity and smarter factories. However, despite these advances, there are still a number of challenges manufacturers need […]
4 min read