Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognized as a strategic function within organizations.   Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic […]

“It’s the enablement event of the year!”  Seismic Shift is back in sunny San Diego, California on October 8-10, and an early forecast indicates this could be the best one yet! From engaging speakers to groundbreaking ideas, Seismic is raising the bar and bringing attendees the best experience possible.  What is Seismic Shift?  Shift is […]

Businesses are facing more pressure to meet their revenue targets. And increased competition, evolving buyer expectations, economic uncertainty, and digital complexities are turning up the dial on that pressure.  There are also many internal barriers hindering revenue growth. Siloed tech and teams, manual workflows, and limited resources make hitting revenue targets a challenge.  Sound familiar? […]

We don’t need to remind you that artificial intelligence (AI) is an industry-defining opportunity for both sales and enablement teams. It promises to transform everything about the sales process — onboarding, sales training, coaching, meeting prep, content personalization, and so much more. But it’s hard to know where to start and even harder to know […]

This scenario is all too familiar in digital sales meetings: The key decision-maker on the call turns off their camera and the rep panics. Minutes later — though it feels like hours — the camera flicks back on. The decision-maker is present, but they seem disengaged and distracted. Why does this happen? It could be […]

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution.    In previous articles, we’ve covered everything from measuring enablement success to blended learning programs. In this blog post, we’ll explore […]

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations. Sales coaching programs […]

When it comes to delivering effective enablement through blended learning, there are numerous best practices that any company can use. Learn what they are here.

Sales pitches are both an art and a science. Daniel Pink, the #1 New York Times bestselling author of To Sell is Human, sums up the “art” part well: “The ability to move others to exchange what they have for what we offer is the art of the pitch.” It takes significant training and coaching […]

It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, […]

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. It’s frustrating because pitch decks and one-pagers are sent at random — and they’re not compliant, on-brand, or up-to-date. Sellers, you know the feeling, too: Your marketing team creates new versions of your go-to-market collateral and you don’t know where […]