Managing the B2B sales tech stack is now a costly and inefficient challenge for many organizations, with teams relying on an average of ten tools to close business.   According to Harvard Business Review, a typical knowledge worker switches between various apps and websites around 1,200 times daily, resulting in lost time and a poor user […]

Welcome to our special mailbag edition of the Seismic blog! Earlier this month, we wrapped up an incredible week at Seismic Shift 2024, our annual customer conference in San Diego.   Over the course of three days, we had the pleasure of connecting with 1,123 attendees from 429 companies across 19 countries. It was a week […]

Since our founding, Seismic has been at the forefront of leveraging technology to drive business success. This is particularly evident in our commitment to integrating artificial intelligence (AI) into sales enablement processes. Since 2015, Seismic has strategically invested in AI to revolutionize the way sales teams operate, providing them with tools that enhance efficiency, precision, […]

Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognized as a strategic function within organizations.   Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic […]

One of the most critical touchpoints in the sales cycle is the meeting. Meetings are where deals are won and lost. They’re so important that sellers spend roughly 70% of their time either preparing, presenting, or following up on them. Meetings are so high-stakes that it becomes easy for sellers to focus on the meeting […]

Sales and marketing alignment refers to the close collaboration and integration between sales and marketing teams within an organization. This alignment ensures that the entire revenue generation process, from lead generation to conversion and retention, operates smoothly and cohesively, delivering a unified customer experience that drives business growth.  For CMOs, enablement technology plays a crucial […]

In today’s dynamic business environment, effectively engaging with customers and prospects is vital for organizational success. However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions.   Many GTM teams already rely on sales enablement software. The […]

From Baby Boomers to Gen Z, every generation has a defining characteristic.  Boomers are viewed as hard-working and self-assured. Gen Z is seen as socially aware and socially conscious. Generation Enablement — a moniker we’ve given to workplace change agents — is defined less by age and more by a commitment to making an impact […]

Every professional – regardless of their field – has a tool they can’t live without. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench. In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic […]

Every job is busy – that’s just reality. But, if you’re a sales rep, you may be thinking that not all jobs are created equal. As a content strategist, I’d argue that marketers are busy, but for the purpose of this post we’ll focus on sellers – and how sales enablement tools can help them […]

Highlights from The Seismic 2023 Value of Enablement Report

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud™. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their […]