ADAPTING TO CHANGE
Navigating the evolving business environment
A resource hub for sales and marketing leaders
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How to Thrive in Disruptive Times
Waiting it out isn’t a winning strategy. Find out how to embrace change to gain a competitive advantage.
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Have You Adapted to the Modern Sales Cycle?
Tips to modernize your approach to today’s sales cycle.
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3 Ways to Make the Modern Buyer Love You
Buyers are more educated and independent than ever. Learn how to connect with them in ways they’ll truly appreciate.
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Improving Sales Efficiency by Enabling Adaptability
Adaptability requires empowered execution. Here’s how to make it happen.
See growth stories from our customers
VSP Vision Care
“The need to pivot strategies in the marketplace and provide a new service to our members is no easy feat but being able to quickly communicate information out to our sales force in an easy to understand platform has been vital during this time.”
Maggie MaslanikSenior Digital Content Specialist
Cepheid
“With Seismic NewsCenter, we’re able to control the flow of information and have dedicated resources to refer employees to rather than relying on emails that get lost in inboxes and conference calls where information isn’t always retained.”
Tom JenningsDirector, Sales Training
Aligning sales and marketing
teams through change
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10 Tips for Sales and Marketing Content Alignment
Follow these tips to ensure successful content performance.
GUIDE
6 Best Practices for Aligning Sales and Marketing
With the very nature of sales changing, it is even harder to keep marketing and sales aligned—but also more important. Read our best practices.
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GTM Alignment: Forging a Stronger Future
Learn why it is important to strengthen GTM alignment during uncertain times in order to position your organization for success in the future.
Engaging with buyers –
more important than ever
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The Enablement Cloud: A Unified Platform for Engagement & Growth
Unite historically siloed systems, including training, content, engagement, and insights.
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How to Use Digital Sales Rooms to Engage and Delight Your Buyers
Give buyers and sellers a dedicated place to share hyper-relevant info throughout the deal cycle.
INFOGRAPHIC
Want your content to stand out? Personalize it.
Here’s what customers think of your content and why they are more selective than ever about what they read.